Regulations of Prescription Drug Advertising - 1857 Words

Regulations of Prescription Drug Advertising This particular morning, Sheri*, a Northeastern senior, is able to get out of bed. With difficulty, she pushes past the chronic pain in her back and shoulder muscles and manages to get dressed. The clothes she wears are not the trendy, youthful clothes of a normal 22-year-old girl in college, but instead a baggy grey sweat suit that hides the nearly 20-pound weight gain she is still trying to work off. She covers her face in makeup to conceal the painful acne that has flared up once again. The advertisement for Depo-Provera, a contraceptive vaccination, sounded appealing to Sheri, as she had trouble remembering to take her current form of birth control. â€Å"It said that I would not have†¦show more content†¦Ã¢â‚¬Å"I have no doubt that such a study would show that only a small percent of people call the 800 number or log onto the website, which would imply that the information is not getting to customers. Then the FDA would have to confront the fact that they are settling for considerably less information being distributed, and that is probably not a good thing.† Pharmaceutical companies and proponents of DTC advertising of prescription drugs argue that they create a more informed consumer, alerting them of possible ailments and new drugs. The FDA claimed in its July/August 2004 issue that truthful DTC advertising encourages patients to talk more about health problems, removes the stigma surrounding certain diseases, and even reminds patients to take their medication when they see advertisements. However, some politicians argue that the current system of regulation is inadequate. Congressman Tom Allen of Maine initiated a bill to the House of Representatives on May 23, 2002 entitled the â€Å"Accuracy in Pharmaceutical Advertisements Act.† In it, he advocates that violators of the FDA’s regulations concerning DTC advertising of prescription drugs should be subject to civil penalties. Under current statues, violators receive a letter from the FDA, either a Notice of Violation or ‘untitled’ letter or a warning letter. While the ‘warning’ letters are reserved for more serious violations, both request corrective action. Then the pharmaceutical company is given a period ofShow MoreRelatedThe Social Media Consumers Health Essay1398 Words   |  6 Pagesfast development over the last decade has been changing prescription drugs advertising because most pharmaceutical companies are aware that many American consumers are regularly using social m edia platforms. For example, according to Kees et al. â€Å"Barely or Fairly Balancing Drug Risks? Content and Format Effects in Direct-To-Consumer Online Prescription Drug Promotions† 37% of Americans searched the internet for information on prescription drugs on 2006 (687). Later, according to Liang et al. PrevalenceRead MoreRegulatory Changes in Direct-To-Consumer Marketing of Pharmaceuticals1399 Words   |  6 Pagesin the past decade. The American public views prescription drug advertising for a wide range of medical conditions, including high cholesterol, depression, allergies, and erectile dysfunction. The Federal Food and Drug Administration (FDA) regulates the content of these advertisements. Critics also have taken the position that the advertisements garner unearned trust from the public, are misleading, and promote unnecessary use of prescription drugs for common problems associated with aging. ProponentsRead MoreDeontological Ethical Analysis of Direct-to-Co nsumer Pharmaceutical Marketing1357 Words   |  6 Pagesheated debate with logical arguments from those for, and for those against allowing such practices to exist. I do not believe the marketing of the prescription medication to be solely unethical but more of as a shade of grey in-between ethical and unethical moral standards dependent upon the actions of the individual pharmaceutical companies. Advertising to the general public can be ethical if the medication truly benefits those in society because of the ability to disseminate information quicklyRead MorePrescription Drugs And The United States And New Zealand1719 Words   |  7 Pages Prescription for Danger Lorraine Yahne ENG 122 Composition II Instructor MacDonald September 15, 2014 â€Æ' Direct to Consumer Advertising There are only two countries that allow advertising of prescription drugs to consumers; the United States and New Zealand. Direct to consumer advertising (DTCA) is what they call the prescription drugs advertisements that are made specifically for the consumer. Pharmaceutical companies survival depends upon a gullible public buying what they are sellingRead MoreDirect Consumer Pharmaceutical Advertising ( Dtcpa )1312 Words   |  6 PagesDirect-to-consumer pharmaceutical advertising (DTCPA), defined as â€Å"an effort (usually via popular media) made by a pharmaceutical company to promote ... prescription products directly to patients,† is a common practice and an important issue that impacts the health of U.S. citizens, the prices of prescription drugs and health care, and doctor-patient relationships (Ventola). This paper will discuss the historical and political lens of DTCPA: how and why changes to DTCPA were made in the past, howRead MoreThe Ethical Appropriateness Of D irect Consumer Advertising Of Drugs Essay1246 Words   |  5 PagesWhat facts would you want to know before making a judgement on the ethical appropriateness of direct consumer advertising of drugs? I believe in the case where pharmaceutical companies are advertising with television commercials or paid advertisements within magazines are well within moral and good ethical standards. Consumers can choose to remain on the same television channel or read an advertisement within a magazine to become more educated about a specific pharmaceutical. However, in the caseRead MoreConsumer Advertising And The Promotion Of Information Essay894 Words   |  4 Pages Canada draws a distinction between direct-to-consumer advertising and the promotion of information through direct-to-consumer information (DTCI). DTCI aims to build consumer confidence that the information being relayed is informative and factual rather than for the purpose of promotional advertisement (Bà ©lisle-Pipon 259). It allows for the promotion of help-seeking and reminder advertisements but not product claim advertisements, in contrast to its permissible use in the United States. ReminderRead MoreReduction of Malpracti ce in Pharmaceutical Advertising1684 Words   |  7 PagesReduction of Malpractice One of the key manners in which direct-to-physician advertising of pharmaceuticals can lead to health promotion is in the reduction of malpractice on the part of physicians when it comes to the administering of pharmaceuticals. It is of course the primarily (and ultimately, solely) the physicians responsibility to ensure the proper and effective use of pharmaceutical products, just as it is their responsibility to ensure that all care practices and interventions are inRead MoreAdvertising Prescription Drugs And The United States1021 Words   |  5 PagesTV in America you are aware of â€Å"direct-to consumer (DTC) advertising for prescription drugs. These are ads provided by drug companies in the intent to educate the general public on the benefits of their product. They often feature celebrities or catchy cartoons with very healthy satisfied patients. This type of advertising of prescription drugs is unique to the United States. It was one of only two countries that allows DTC advertising. New Zealand is the only other developed nation that doesRead MoreWhat Is Prozac, Celexa?878 Words   |  4 Pageschildren; adults, age 20 to 59 years of age, are mainly prescribed antidepressants (Carr, Rabkin, and Skinner 32). The drugs often prescribed with this diagnosis are: Prozac, Celexa and several others; each of these comes with severe side effects. The side effects include suicidal thoughts, sexual dysfunction and headaches; generally these medications are a lifetime prescription (Carr, Rabkin, and Skinner 32). Despite the fact regular exercise and talk therapy with various forms of meditation are